8 Reasons to Consider a Web Refresh

8 Reasons to Consider a Web Refresh

Websites are living entities that adapt, evolve, and attract people in different ways as technology advances. Your website can and should engage the world around you like an active salesperson. It should build relationships with your audience, involving them in an ongoing dialog and allowing them to interact with the site in the manner that best suits their needs.

However, many websites still operate like a digital brochure with static, linear content. They speak at visitors, but don’t engage them. So, how do you know when it’s time to consider a website refresh or redesign? Here are 8 things to ...

Read Full Article

8 Common Research Techniques and When to Use Them

8 Common Research Techniques and When to Use Them

Whether you are developing a product launch strategy, a creative campaign, or a customer acquisition plan, the single most important thing you can do to ensure success is begin with the proper research. But which research technique will provide the information you need to make wise strategic decisions? This article will provide tips for when to use each of 8 common research methodologies.

Read Full Article

8 Goals of a Great Tagline

8 Goals of a Great Tagline

There are numerous attributes found in a successful tagline, and you don’t need all of them to hit the mark. You should, however, strive to meet as many of the top 8 tagline characteristics as possible if you want to have an impact on your brand.

Check out the full article to learn more.

Read Full Article

8 Things You Can Do to Keep Your Brand Healthy

8 Things You Can Do to Keep Your Brand Healthy

Brands, just like people, have to set healthy habits. You brush your teeth every day, set exercise goals, see the dentist every 6 months, and get a physical once a year. These habits for your health are very similar to the habits for a healthy brand.

Read on to discover 8 key health habits for your brand...

Read Full Article

8 Things Every Business Should Ask Their Target Audience

8 Things Every Business Should Ask Their Target Audience

The most critical mistake any business can make is assuming they know what their audience thinks or needs. We all come to any given situation with a bias – a philosophical perspective created from our personal experiences – and thus that bias is uniquely personal to each individual or business. This is particularly true in business decisions.

So how can businesses make sure they are saying the right things to the right target? ...

Read Full Article