First Preston is one of the largest privatized contractors for the U.S. Department of Housing and Urban Development, managing and selling as many as 40,000 properties annually.
To promote high-volume real estate management efficiency, they created online solutions for managing large portfolio volumes and an electronic marketplace with offer-management functionality. Among their visionary real estate technologies are:
HomeTracker®, the first online, end-to-end workflow and asset management system for the REO industry, currently utilized by 45,000 vendors in the industry
BidSelect®, the first combination of an online marketplace with customized offer management workflow used to sell 200,000 properties and to generate and review more than a million offers
As their portfolio of branded solutions grew, they asked us to help define a unified system for their diverse identities. We created a system that included:
A complementary color palette with a common gray across all logos
Consistent font treatment across all logos
Standardized logomark + logotype styling
In addition, we created taglines for First Preston and their technology solution, HomeTrackerOne.
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