Good Dog! Creating a non-profit brand

Building a brand on command

Good Dog! Autism Companions is the result of one family’s struggles and triumphs with autism. Like so many families with ASD children, they had explored numerous therapies and modalities in an attempt to find just the right combination to unlock and unleash the beauty living within their son. After obtaining an autism service dog for their son, they decided to start a non-profit to help other families do the same.

We are proud to have been a part of their journey from the very beginning. The insights we garnered on competitive research, naming, identity, and web site development were phenomenally inspirational. We were able to capture this positive emotional experience and make it evident throughout the expression of their brand.