Sabre Travel Network Services Diagram

Telling a Big Story with Few Pictures

Sabre Travel Network provides the backbone technology for the travel industry. Their Global Distribution System feeds rates, availability, promotions, and reservation information to all players in the travel process. They connect travel suppliers (such as hotels, airlines, rental cars, and tour companies), leisure travel agents, corporate travel agents, and corporations. Through a wide variety of tools, they are able to touch the vast majority of travel processes in some fashion.

They needed a simplified way to communicate the breadth of their technology offerings and to tee-up customized discussions with any of their diverse target audiences. To support this, we created a series of information graphics that incorporate an animated presentation. The base graphic shows how their technologies provide foundational support to the industry, and each target segment provides an individual animation that gives a high-level summary of how Sabre’s technology supports their unique needs.