Defining competitive strengths requires an artful blend of understanding the needs of your audience, what you have to offer, and what your competitors have to offer in comparison. To achieve this, we combine competitive research (link) with creative and strategic writing to support your marketing by:
- Identifying which attributes are in highest demand
- Identifying which attributes are your most significant differentiators
- Providing your strengths in a memorable context or format using a variety of techniques
Competitive strengths, along with market testing, should be strategically addressed on an annual basis to gauge audience reception and retention.