Information Architecture

Information Architecture is the process of organizing the information on your website to promote usability and desired visitor paths.  It is part creativity and part science.  The process involves:

  • Site task identification
  • Audience differentials
  • Wire-framing
  • Modeling
  • User testing

Optimized information architecture will ensure that each visitor:

  • Can accomplish any given task in as few steps as possible
  • Can find their way to, or back to, desired information
  • Is led toward your desired actions/outcomes
  • Feels in control of the site experience

Information Architecture ensures that your site accomplishes what you intend it to do so you can avoid costly edits at later stages of development.